This is the book I wish I had when I started.
The Independent Artist’s Playbook
Written by Lachlan Dalton, the producer and DJ behind Jafunk, this book is a real-world guide to building a sustainable, full-time music career as an independent artist.
Over the last 15 years, Lachlan went from bedroom producer to full-time artist with over 130M streams, 150K+ Instagram followers, and collaborations with his personal music heroes. While he has worked with labels, the biggest wins of his career came from going independent.
This Playbook distills the exact systems and strategies that helped him do it, no gatekeeping, no vague advice, and no fluff. Just step-by-step methods to grow a fanbase, make real income, and build a career on your own terms.
Available as a digital download.
Why I Wrote This
Hey! I'm Lachlan, the producer and artist behind Jafunk.
I started producing at 18 years old with zero musical background. No instruments, no theory, and no idea if making a living from music was possible.
Today I've been a full-time artist for 5 years, and I want to show you how you can do it too.
This book is everything I wish someone had handed me when I was starting out. Clear, practical advice on how to build a career as an independent artist, and to give you the confidence to know that your dream is possible.
Every strategy in this book has been battle-tested in the real world. These aren't theories, they're the exact systems that work.
What You'll Learn
A Step-by-Step Playbook to Go Full-Time in Music
I show you the exact roadmap I followed to get from bedroom producer to full-time artist. These pages lay out how I got out of my bedroom and into the industry.
Leverage your music and skills to earn income
I'll show you all of the different ways that you can make money from your music and skills.
Get Discovered Without a Label
No label. No co-sign. Just the exact playbook I used to get noticed on my own across Instagram, Spotify, and TikTok.
Build Your Artist Brand with Purpose
Sound. Visuals. Vibe. You'll learn how to build a magnetic identity that makes the right fans stick.
Own Your Career Like a Business
I'll show you how to run your career like a business, without losing the soul. The tools, systems, and mindset that gave me consistency and clarity, even when I was broke and overwhelmed.
Industry Engagement
Who This Is For
This isn't a theory book. It's a system for real artists ready to take the leap. It's for you if:
Ready to Make Music Your Career?
This is the system that helped me go from bedroom beats to real fans, real income, and real industry recognition, without relying on a label.
I've done it both ways, and the independent route has been far more successful.