The Independent Artist’s Playbook
Written by Lachlan Dalton, the producer and DJ behind Jafunk, this book is a real-world guide to building a sustainable, full-time music career as an independent artist.
Over the last 15 years, Lachlan went from bedroom producer to full-time artist with over 130M streams, 150K+ Instagram followers, and collaborations with his personal music heroes. While he has worked with labels, the biggest wins of his career came from going independent.
This Playbook distills the exact systems and strategies that helped him do it, no gatekeeping, no vague advice, and no fluff. Just step-by-step methods to grow a fanbase, make real income, and build a career on your own terms.
Inside the Playbook:
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🎯 A Complete Step-by-Step System
From hobbyist to full-time, learn the habits, mindsets, and structures that actually work. -
💰 Real Monetisation Tactics
How Lachlan leveraged his music and skills to earn income
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🚀 Grow Without a Label
Discover how to get seen, build traction, and attract fans without relying on labels.
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🎨 Build Your Artist Brand
Shape a sound and identity that gets remembered – and keeps fans coming back.
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🛠️ Useful Templates
Tools, checklists, and workflows you can use immediately.
Why This Book Exists
“I thought labels were the path, and I’ve worked with them. But the most growth, freedom, and income I’ve experienced came from doing it my way.” – Lachlan Dalton
- 🔥 Launch Price: €38 (Regular Price €48)
- 📥 Instant digital download – no shipping, no waiting
- 🔐 Password protected & limited to 2 downloads per purchase
- 🔄 Includes lifetime updates if you opt into email
This is for you if:
- You’re making music, but not making money
- You want to grow without chasing a deal
- You’re ready to treat music like a real career
- You’re stuck in hobby mode and need a path forward
Stop waiting for permission. Build your career on your own terms.
🎵 Download The Playbook & Start Today